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Harmony

Logo Development

In 2002, Harmony Adoptions won a federal grant to train workers at women’s clinics throughout the Southeast. This new role, added to its adoption and counseling functions, left Harmony facing a graphic identity crisis. Media South suggested a new, simpler, more inclusive name, “Harmony,” that could be applied to all of the agency’s work and designed a warm and inviting logo to match. This new name and logo, combined with a suite of new corporate materials, clearly introduced the agency’s revised direction and services. Media South followed this up with an engaging set of publications and materials that enhanced the new graphic direction.